How Personio is scaling video creation in multiple languages with Clueso

As a fast-evolving software product, Personio looks for partners who help us deliver at pace. Clueso has helped us transform our video production, letting our expert video producers focus their time and opening up high-quality video production across our team. We also trust the team at Clueso to be responsive to our needs and innovative for the industry.

— Adam Avramescu, VP - Scaled Customer Experience

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What is Personio, and why did they need an end-to-end solution like Clueso?

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Personio offers an all-in-one HR software for small and medium-sized companies. Their platform covers core HR processes like recruiting, HR management, payroll, and employee experience.

As Personio scaled its offerings and global presence, the demand for high-quality training and educational videos in multiple languages, high-quality academy content, and up-to-date help center content became increasingly critical to support its growing user base.

While keeping up with the increasing content demand Personio, faced several challenges in the video production process:

1. Time-Consuming Production: Creating a single video in English (EN), German (DE), Spanish (ES), and Dutch (NL) took 5.5 days, requiring script writing, screen recording, translation, audio recording, manual syncing, and editing.
2. Knowledge Gaps: Content developers required days of knowledge transfer from subject matter experts (SMEs) before video production could begin.
3. Inconsistent Quality: When SMEs and content developers created videos themselves, the lack of technical video editing expertise led to inconsistencies.
4. Heavy Dependence on Video Production Teams: Even simple 'how-to' videos required significant involvement from video teams, leading to backlogs.
5. Inefficient Multilingual Content Creation: Dependency on external language experts for translations delayed production and added complexity.

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These challenges generated the need for a solution that simplifies video production, reduces costs, saves time, and allows Personio to scale its video creation efforts while maintaining consistent high quality.

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How Clueso became a game-changer for Personio’s video creation

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Clueso emerged as the end-to-end solution Personio needed, effectively addressing their pain points and streamlining video production processes. Here’s how Clueso transformed their workflow:

1. Faster video creation: Clueso significantly reduced the time required to produce videos in multiple languages, cutting it from one week per video to just two days. 
2. Translation and AI voiceovers: Clueso's ability to translate and add AI voiceovers within the same platform eliminated the huge dependency on external resources for translation.
3. Streamlined Workflow: Clueso became a centralized platform for video recording, video editing, script generation, script editing, translation, and voiceovers, and eliminated the need for multiple steps and multiple software tools.

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Creating a video in multiple languages used to take a full week - now it's done within 2 days. Clueso lets me capture my screen, generate scripts automatically, add AI voiceovers, and translate instantly. It has drastically cut production time, allowing us to release content faster and keep up with product updates effortlessly.

— Declan Murray, Video Producer

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Clueso is empowering SMEs and content developers with effortless content creation 

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Personio team has been creating various types of content:

• Academy Content: Clueso enabled Content Developers to easily record and publish academy content. It streamlined translation and AI voiceovers to create content in multiple languages.
• Help Center Documentation: Clueso allows teams to quickly create how-to videos for help center. Built-in screen recording and annotation elements enhance clarity. Automated subtitles improve accessibility and comprehension.
• New feature release videos: SMEs can create high-quality product feature release videos without prior editing skills. Clueso simplifies recording, script generation, and voiceovers. The intuitive interface ensures a fast and seamless content creation process.

To maximize impact, the Personio team implemented Clueso strategically, enabling content developers to take ownership of video creation. By establishing clear internal processes, they ensured that every team member had the skills to create high-quality, consistent videos with Clueso.

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Results: Dramatic improvements in efficiency and output

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Since adopting Clueso, Personio has created about 100+ videos in the past 6 months in English (EN), German (DE), Spanish (ES), and Dutch (NL). Personio has seen several significant improvements:

1. 65% reduction in production time: By enabling content developers to create videos directly, Personio reduced the time needed for a multilingual video from 5.5 days to just 2 days. This acceleration allows for faster content delivery and keeps pace with product updates.
2. Consistent video quality: SMEs and Content Developers bring their direct knowledge of the product to video creation, ensuring more natural, accurate, and educationally effective content.
3. Empowered content developers: With an intuitive, AI-powered workflow, content developers can independently create most "how-to" videos. This shift frees up the video team to focus on high-value projects like live shoots and motion graphics.
4. Reduced reliance on external resources: Clueso’s built-in translation and AI voiceover capabilities have significantly minimized dependency on external translators and voice artists, reducing costs and simplifying workflows.

As Clueso continues to enhance its translation capabilities, Personio’s ultimate vision is to eliminate the manual review process making content creation even faster and more efficient. 

Clueso has made video creation easier for Personio, solving past challenges and streamlining workflows. With AI-powered translation, voiceovers, and simplified processes, Content developers can now produce videos faster and more efficiently, meeting growing demand in a scalable and cost-effective way.

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"Clueso makes it easy for product experts to create demos of new features or apps, which I can seamlessly incorporate into larger video projects. This frees up my time to focus on filming and editing more complex content."

— Andy Wilson, Video Producer

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Looking to scale your multilingual video production?

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If you’re looking to streamline content creation, speed up translations, and maintain high-quality video consistency, we’d love to chat and help you learn how to cut multilingual video production time while creating engaging product videos with ease. Book a demo here or reach out to us at neel@clueso.io.

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